How To Be A Good Advertising Client
November 17, 20091 min
The wisdom of David Ogilvy lives on in this reminder to client side marketers…
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November 2009 - Branding Strategy Insider
Brand Naming And Acronyms
November 15, 20092 min
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women’s Army Corps), or formed by combining the first parts of a series of words (RADAR, from Radio Detecting and Ranging).
The Language Of Brand Names
November 14, 20092 min
Names not just “are,” they “do.” As a part of language, names identify a business or brand, but also subtly suggest certain types of action.
Social Media Not The Answer For Weak Brands
November 13, 20097 min
If you were a first-time visitor from Mars and you happened to drop into a marketing meeting somewhere in the United States, you might assume that marketing people do nothing but talk about “TGIF.”