Growth is a blessing for all brands, if they are profitable. For luxury brands, however, it is a mixed one.
NEW THINKING
Growth is a blessing for all brands, if they are profitable. For luxury brands, however, it is a mixed one.
Luxury is a business model. This has been empirically fine tuned through time by those luxury brands that dominate the pantheon worldwide: Louis Vuitton, Chanel, Gucci, Hermès, Ferrari, Rolex and so on.
#24 Just sell marginally on the Internet.
#23 Do not look for cost reduction.
#22 Do not implement group synergies.