In recent weeks it’s been hard to avoid the digital versus TV war that looks set to dominate marketing.
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May 2016 - Branding Strategy Insider
How Brands Create Infectious Communication
May 27, 20168 min
Infectious communication is the result of creating such compelling experiences and content that your customers enthusiastically become your best advocates.
On Brand Assets Propel Anheuser-Busch
May 26, 20167 min
How do you exude authenticity, while at the same time selling $2.5 billion worth of product a year? This is the question Anheuser-Busch InBev is hoping to answer this spring with the rebrand of Budweiser and Bud Light. Let’s take an in depth look into the rebranding of an American icon.
The Murky World Of Media Agency Kickbacks
May 25, 20164 min
Just over a year ago Jon Mandel, the former CEO of media agency Mediacom, stood up to speak at the Association of National Advertisers media conference in Miami. Mandel was the fourth of four to discuss the topic of transparency. As he rose there was little anticipation of what was to come.
How Brand Assets Drive Brand Growth
May 24, 20166 min
How can you accelerate your brand’s growth by identifying the elements in your brand identity that are distinctive and relevant brand assets? Let’s explore.