How Brands Win With Big Personalization
May 23, 20164 min
In his book The Paradox of Choice Barry Schwartz has shown that an excess of choice for the consumer usually has a negative impact on sales results.
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May 2016 - Page 2 of 4 - Branding Strategy Insider
Brands And The High-Low Pricing Strategy
May 20, 20164 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Thomas, a CMO from Toronto, Canada who has these questions about pricing strategy.
7 Signs Of A Bad Brand Consultant
May 19, 20164 min
I had a long and eventful evening last Friday in Soho with an old University friend, who had just been stung for one of the worst bits of brand consulting I have ever seen.
How To Evolve An Iconic Brand Campaign
May 18, 20165 min
As Dos Equis ejects its iconic pitch man into the stratosphere bound for Mars, the rest of us tragically uninteresting people are left behind wondering why?
Tactical Thinking Threatens Marketers Everywhere
May 17, 20164 min
I am genuinely worried about the state of our discipline. We’ve never been regarded as the most strategic part of the organization but in the last few years marketing seems to be devolving into a base tactical pursuit devoid of strategic thinking.