The digital world and the ‘internet of things’ have transformed how we experience the promises that brands make.
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Shaun Smith, Author at Branding Strategy Insider
The source of value for business and for an economy has always come from access to or control of a key resource that people need or want.
Infectious communication is the result of creating such compelling experiences and content that your customers enthusiastically become your best advocates.
There are five simple rules for creating a memorable customer experience. Using hotels as the context, think about how you can strengthen your brand touchpoints and give customers experiences they will never forget.
One of the most important ways that people learn what a leader’s true motives are, is by what they see him or her do – not just say. This is a principle summed up by Carlos Ghosn, the CEO of Nissan: “Don’t believe what I say; believe what I do.”