Brand Quote
December 31, 20061 min
Adding to our collection of branding quotes...
NEW THINKING
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December 2006 - Branding Strategy Insider
The Brand Management Checklist
December 30, 20064 min
Increasingly, the brand is becoming the key source of differentiation that guides a customer’s purchase choice.
Branding And Cultural Differences – 2
December 29, 20061 min
Earlier in the year I touched on how marketers can get into trouble when they introduce their products to new countries and don’t pay close attention to cultural differences...
Overcoming Common Brand Problems – 18
December 29, 20061 min
Number 18 in our list of the 40 Most Common Brand Problems...
