So you’re changing your company name. The old Stafko Products Corporation is now Simplex Corporation. You’ve thought about Wall Street, your customers, your suppliers.
Ever wondered people still keep puffing away despite the fact that we’re better informed about the dangers of smoking than ever before?
“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your kid Michael.”
The CMO’s job is simple — to strategically drive growth, right? As Lou Gerstner ex-IBM and American Express CEO once put it: the role of Marketing is to build the brand and deliver a great customer experience. But is it really that simple?
Building a brand and building a profitable brand are two different things.
