Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types. Today, Qaid, a marketer from London, Ontario, Canada asks…
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July 2009 - Branding Strategy Insider
Short-Term Gains And Brand Damage
July 30, 20095 min
Marketing is a long-term proposition. A company can get in trouble if it changes its marketing strategy to cope with a short-term problem.
Net Promoter Score Defined
July 29, 20094 min
If you are a good marketer you’ve heard of the Net Promoter Score (NPS). If you are a very good one, you know what your NPS is. If you have no idea what I am talking about, read the definition at the bottom, and then meet me at paragraph two.
How Stakeholders Perceive Benefits
July 28, 20091 min
When dealing with perception, it is often helpful for clients of research firms to understand not only what the perceptions are, but what are they based on.
Luxury Brands Stand Their Ground
July 27, 20093 min
Some brands are cutting prices in the face of decline, but those with real style are raising the stakes.