Marketing And Reality
July 26, 20091 min
The failure to understand the simple truth that marketing is a battle of perceptions trips up thousands of would-be entrepreneurs every year.
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July 2009 - Page 2 of 7 - Branding Strategy Insider
2009 Superbrands Rankings Shock
July 25, 20093 min
Imagine a world where the Ordnance Survey is a bigger brand than Disney.
A Brand Consulting Offer For GM
July 24, 20095 min
It’s a new day at General Motors. Fresh out of bankruptcy the company is moving to restore its leadership role with the spirit that fostered pride and ingenuity for more than a century. The Blake Project, the brand consultancy behind Branding Strategy Insider wants to help this American Icon strengthen its brands for the road ahead. So to Fritz Henderson, Bob Lutz and other respected GM executives here is our sincere offer:
New Brand Strategies For GM
July 23, 20093 min
Much, and I mean much, has been written about the General Motors crisis. Some claim it’s hopeless. Others say there’s a chance that things will work out in time. No one writes about the fact that success or failure will not revolve around the GM brand.
Transforming Digital Chaos To Brand Equity
July 22, 20094 min
The marketing landscape is increasingly chaotic and getting more so.