When Focus Hurts Brands
February 27, 20153 min
I remember it like it was yesterday.
NEW THINKING
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February 2015 - Branding Strategy Insider
Brand Leadership: The New Brand Management
February 26, 20154 min
Top tier marketers today have made one career-changing decision that has extended the reach of their success. They’ve elected to lead rather than manage. Those seven words represent the new requirement for high performance in an age where the customer drives the conversation about brands and where the proactive thrive.
Stay True To Your Brand Positioning
February 25, 20154 min
A few years ago, I was working as a consultant for a luxury brand.
The Limits Of Textbook Brand Strategy
February 24, 20153 min
There is absolutely a place for models. Great structures deliver us frameworks for thinking.
8 Ways To Build A More Valuable Brand
February 23, 20154 min
We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets.