When Founders Fail Their Brands
December 28, 20172 min
Mark Ritson is right when he asserts, “Founders are inseparable from the brands they create.” And sometimes that’s a problem.
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December 2017 - Branding Strategy Insider
25 Must Read Articles For Stronger Brands
December 27, 20176 min
What will the new year bring brands? From our perspective of the marketing world, at least 365 opportunities.
Building Brands On Ritual And Sacred Consumption
December 26, 20174 min
Scott Galloway contends that Google is not a search engine, but rather an atheist God where we search, ask questions and hope for divine intervention.
Why Christmas Is The Envy Of Brands
December 24, 20173 min
There is one brand that is the envy of them all. Christmas. Fueled by emotion it has no rival in terms of annual commercial success and its growth continues to accelerate.
4 Ways Brands Can Transform Fear Into Hope
December 21, 20174 min
In a piece earlier this week, Geoffrey Colon reminds us that, “Trends and behaviors aren’t committed to calendar years, time is not their master.” An ongoing trend of late is fear brought about by a highly valued ambition to innovate.