What Awaits Brands In The Year 2018
December 20, 20175 min
The new year is almost upon us and it is important to note that trends and behaviors aren’t committed to calendar years, time is not their master.
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December 2017 - Page 2 of 3 - Branding Strategy Insider
Three Mandates For Elevating Your Brand
December 18, 20174 min
If you’re looking for ways to take your brand to the next level, here are some thoughts as to where to find your next market advantage.
Driving Brand Growth In The Age Of Acceleration
December 14, 20173 min
Significant change is happening all over the world. Change that brands must pay close attention to.
How To Bring The Mission Statement To Life
December 11, 20177 min
Whereas it’s helpful for a company to have a mission statement, employees must also accept and embody it to make it meaningful.
Brand Innovation: Why So Many Projects Fail
December 5, 20174 min
I caught up recently with a favorite client from a few years ago. It was sad, but not surprising, to learn that a big innovation project they launched with great expectations had been quietly shelved. Consumers just didn’t understand the value and they stayed away in droves.