Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from John, a Chief Marketing Officer in New York, New York who asks…
At the center of every brand story is a hero. The hero could be an idea, a person, or a thing– to be effective at brand storytelling, it’s critical to know what attributes define the inner character of the hero.
Sometimes the problem is not the brand; it’s the category. So fix the category, not the brand.
The Ritz – Carlton brand was built on world-class customer service. Its motto, ‘We are Ladies and Gentlemen Serving Ladies and Gentlemen’ is brought to life each day and has powered one of the world’s top brands for meeting and exceeding customer expectations.
Last week, Warren Buffett and Jorge Paulo Lemann, closed a $23 billion deal for H. J. Heinz, the maker of Heinz Ketchup, baked beans and baby food.
