Airline Brands And Low Profits
February 20, 20132 min
And then there were four…major U.S. airlines that is. Last week, it was announced that American Airlines will merge with US Airways.
Home2013
February 2013 - Page 2 of 4 - Branding Strategy Insider
Why People Buy And Don’t Buy Brands
February 19, 20134 min
Why people buy is not the same as why people don’t buy. For brand marketers, it’s a difference that matters more than ever.
Brand Architecture: The House Of Brands Strategy
February 18, 20132 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. To that end we’re happy to answer your marketing questions. Today we hear from Kakha, a global brand manager in Tibilisi, Georgia who writes:
Brand Licensing Audits Offer Deep Value
February 15, 20136 min
Brand owners may find themselves in one of two categories in regards to brand licensing:
Brand Building And Fear
February 14, 20133 min
Unfortunately, fear is still the primary motivator among humans.