Recently I checked into The Peninsula Hotel in Chicago. Knowing the brand your expectations are by default tuned to the highest level – still I’ve time after time managed to be surprised.
With this year’s Super Bowl behind us, this seems like a good time to address the advertising business and how it has lost its way.
A couple days ago, I was in a Scandinavian airplane on my way to Los Angeles. Ignoring the airline food, I noticed a cute little branding experiment on the tray.
More than 20 years ago, I went to university. A marketing man from the start, I picked the oldest and biggest Marketing department in the country, at Lancaster University. It was in one of my first classes, Retail Marketing, that I learned about Tesco.
Social values redolent of the ’50s, ’60s, and even ’70s are quietly being readopted by brands. These values are becoming more strongly expressed in the communications of brands plugged into the trend.
