Not too long ago I picked up the “big new idea” book, Blue Ocean Strategy. Its basic concept is about pursuing and creating new products and services (blue oceans) instead of duking it out with established competitors in existing categories (red oceans).
Our series on scent marketing continues with number 9 – Carefully handle objections
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Laura, a VP of Marketing in Montreal, Canada who has this question about pricing.
The news that Microsoft has hired a senior Wal-Mart executive to spearhead a move into retail will not come as much of a shock. These days retailers run the world, and companies like Microsoft, which have typically supplied big retail, are now increasingly drawn to the idea of opening up for themselves. The marketing advantages are great.
The store was empty, although a handful of tourists were seen milling around the entrance, looking around in awe, and taking photographs.
