Don’t Make A Naming Compromise
February 17, 20091 min
“Spend the time and effort to come up with a good name – it makes positioning easier.”
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February 2009 - Page 3 of 6 - Branding Strategy Insider
Discounts In Trials: Good Or Bad?
February 16, 20091 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jeff, a Marketer in New York City who asks…
The ‘Radical’ Customer Advisory Board
February 15, 20093 min
One of the six guidelines to transparent marketing in reaching women, as laid out in Don’t Think Pink, is: to build customer feedback into your process.
Great Moments In Advertising: Morton Salt
February 14, 20091 min
The Morton Umbrella Girl has been an enduring icon since she first appeared on our table salt packaging in 1914.
What Are The Measures Of Brand Value?
February 13, 20091 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands.