8 Insights For Securing Marketing Budgets
August 31, 20163 min
Few decisions have as much impact on the success of a brand as does the marketing budget.
NEW THINKING
Home2016
August 2016 - Branding Strategy Insider
Parent Brand Sub-Brand Relationships
August 30, 20164 min
Parents and children have special relationships, be they people or brands. From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.” It is the originator and owner of what usually becomes the “family of brands,” with each family member dedicated to reaching and fulfilling a specific opportunity or need in the marketplace.
The End Of Brand Maintenance
August 29, 20164 min
It’s tempting when your brand is trending to believe that the hard work is done. When in fact, it may just be beginning.
Rise Of The First Responder Brands
August 26, 20163 min
Louisiana Governor John Bel Edwards made an interesting observation in light of the devastating flood that has savaged his state. Because the storm lacked a name or “a brand,” it is difficult for the news media and public at large to pay attention to it.
10 Disruptive Marketing Trends
August 25, 20164 min
Ten disruptive marketing trends that will shape the future of brand leadership.