2 Powerful Lessons In Brand Pricing And Value
Two short stories illuminate powerful lessons in pricing and value for marketers and the brands they serve.
NEW THINKING
Two short stories illuminate powerful lessons in pricing and value for marketers and the brands they serve.
One of the oldest brand strategies is celebrity endorsement. Brands are always seeking validation in one form or another, and often the easiest and most compelling way is to have someone famous eat, wear, drive, walk in or just say something nice about your brand.
Great products sell themselves. No they don’t. But equally, people don’t just buy brands because they’re brands either.
What have you got to say for yourself? How and when should a brand take a stand? And if you do, should you go hard or go soft? Talking is a critical part of brand behavior.
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~ Donald Calne, Neurologist