The Tin Man in the Wizard of Oz wasn’t originally designed with a heart because he’s, well, a machine. Yet it was the heart he wanted and inevitably needed. Are brands in a similar position?
Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.
Most marketers and business leaders generally agree that brand can be a key asset, helping facilitate demand, encourage growth, ensure consistency of users and create advantage.
Recently we looked at the exercise of two kinds of power, Hard Power and Soft Power, in the advancement of building successful brands.
Recently I came upon an article by Tom Asacker called “The Marketplace Theory of Everything.”
