8 Reasons Why Brands Dominate Commodities
January 31, 20185 min
It’s a fairly common story. A category of goods or services hits its stride.
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January 2018 - Branding Strategy Insider
The Dichotomy Of Brand
January 30, 20185 min
What is a brand? This is a question I’ve discussed many times with many people, and have had a myriad of responses consisting of various [interesting] definitions and theories.
Make (BRAND X) Great Again
January 29, 20184 min
We live in an age of superlatives. An age where the smallest of gestures or words or video can generate a wave of enthusiasm, either positive or negative.
How To Create A Lifestyle Brand
January 26, 20184 min
Unlike a laundry detergent that merely promises to turn your clothes whiter than white, a lifestyle brand fulfills its consumers’ way of life.
How Tech Can Build Human-Centric Brands
January 25, 20184 min
There’s no shortage of brands that become seduced by the possibility of technology, imagining scenarios for the modern world that are marginally useful at best.