A stronger brand – that’s our hope for every marketing oriented leader and professional that reads our insights on Branding Strategy Insider. Since 2006 we’ve shared thousands of thought pieces on the most important concepts in brand management. This year was no exception.
2018 saw just as many brand victories as brand fails. As we move into 2019, brands will continue to have ample opportunity to inspire and activate customers in ways that improve the discipline of marketing and drive revenue impact.
Consumers today have immediate access to troves of information about any product, so in theory, they no longer need to rely on the good name of established brands to guide decisions on what to buy.
A decade ago, the whole idea of “purpose” inspired brand development and management was far from mainstream.
Every year, JWT Intelligence releases their Future 100 which details non-obvious and interesting trends that may cross consumers’ paths in the year ahead.
