The Brand Growth Strategy Workshop
December 17, 20184 min
As long as the dominant metric for defining a strong business is growth, its management will be a key focus for the C-Suite.
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December 2018 - Page 2 of 3 - Branding Strategy Insider
How Brands Compete And Win
December 12, 20188 min
Competitive brand battles can be drawn out affairs, outlasting the tenures of several management teams.
Brand Storytelling: Focus On People Not Products
December 11, 20184 min
The harsh truth is: stories are shared because audiences find them interesting, not because they belong to a brand.
How B2B Brands Succeed With Thought Leadership
December 10, 20184 min
B2B brands have long used thought leadership as a way for customers to gain access to the brand’s specialized expertise.
Why Brands Are Crucial To Innovation
December 6, 20183 min
Here’s a thought experiment. Imagine the engineers working in the product development labs at Volkswagen A.G. develop three innovations: