It’s surprising that, despite the data proving that marketers who have a documented content strategy execute more effective content marketing, as many as 63% of businesses still don’t have one!
A great way to gain perspective on the market is to conduct a STEEP analysis (also known as PEST and several other variations).
Michael Porter mapped out a simple, but powerful model for deeper understanding of the marketplace in 1979.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Arif, a VP of Marketing in Chennai, India who has this question about learning and development programs for marketing teams.
When he was trying to understand human nature, The psychologist Abraham Maslow came up with his famed hierarchy of needs.
