Don’t Blame Brand Licensing
May 24, 20103 min
Here on Branding Strategy Insider, Jack Trout makes a compelling argument for why not to consider licensing as a method of brand extension.
NEW THINKING
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May 2010 - Branding Strategy Insider
Rebranding: Not Beyond Credibility
May 21, 20104 min
The bad news mounts for BP as the petrol giant has admitted that efforts to plug its Deepwater Horizon well and prevent any more crude oil escaping continue to fail.
Brand Naming: Consider The First Letter Of The Name
May 18, 20104 min
Should you start your new brand name with an S or a C? Why not a J or a K?
Expanding The Licensing Value Of Your Brand
May 13, 20104 min
To best help you understand how to expand the licensing value of your brand, let’s take a step back and reflect on why companies choose to brand their products in the first place.