The President Barack Obama Brand
August 31, 20094 min
As I have often contended, people can be viewed and managed as brands, especially people who have very high public profiles. In October of last year, just before the November elections, we polled Branding Strategy Insider readers on the John McCain and (now) President Barack Obama brands. Just recently, more than 200 days into President Obama’s presidency, we repeated the survey to determine in what ways perceptions of him might have changed in such a...
