Last week, Deloitte released a report concluding that ‘TV advertising still has the greatest impact on consumers‘. This unexpected finding was derived from survey research conducted in July by YouGov on 2100 British consumers – research which, in the opinion of your humble BSI blogger, is absolute and total crap.
On the morning of April 15, 2009, everything looked bright for Domino’s Pizza. The company’s share price had risen overnight, the group’s expansion plan was on track, and the brand was as strong as ever.
After more than 200 days in office we are interested in learning how President Barack Obama’s brand has changed since we first surveyed you, our readers about it just prior to the November 2008 elections. Branding Strategy Insider is not affiliated with any political party or interest group and we will not share the results with anyone but the readership of BSI.
My wife looked at me. ‘I don’t know why you have a long face,’ she said. ‘Do some kind of analysis or something.’ With that she was back inside the changing room and I was left on my own again in fashion purgatory.
