Branding Anything And Everything
August 21, 20093 min
We have long contended that almost everything is branded and many things can and should be managed as brands.
NEW THINKING
Home2009
August 2009 - Page 3 of 7 - Branding Strategy Insider
Branding And Morality
August 20, 20091 min
As with any discipline, branding can be used to help people and society or it can be used in a way that hurts them.
GM Appointment Shows No Respect for Marketing
August 19, 20097 min
General Motors’ new advertising and marketing czar is Bob Lutz, who until April of this year headed global product development. According to CEO Fritz Henderson: “Bob’s responsibilities beyond creative design will include brands, marketing, advertising and communications.”
Holistic Marketing Explored
August 18, 20095 min
Holism is the concept that the whole has a reality independent and greater than the sum of its parts. Marketing people should pay more attention to this concept.
Marketers, Management And The Mind
August 17, 20098 min
Your brain is divided into two completely separate hemispheres. Each hemisphere processes information differently. Your left hemisphere processes information in series. It thinks in language. It works linearly and methodically. Your right hemisphere processes information in parallel. It thinks in mental images. It “sees” the big picture.