Agency Decisions: Good Morale Or Bad Clients?
Bad clients can try your soul. Ever had one? Have one now? There are times when you must persevere for the health of the company. And times when you must resign the account for the health of the company.
NEW THINKING
Bad clients can try your soul. Ever had one? Have one now? There are times when you must persevere for the health of the company. And times when you must resign the account for the health of the company.
It never ceases to amaze me how many people don’t know how to define brand. This applies to people that don’t work in marketing, those that work in marketing and even worse those that work in brand. I think a brand is:
Choosing a brand consultant can be tricky. First, you must determine what you are seeking in a brand consultant.
I recently had a conversation with a retired CEO who fancied himself a savvy marketer. He was recounting how he had participated in a rebranding project for a not-for-profit organization on whose board he served.
The Blake Project designs and delivers one, two and three day brand management workshops globally at your headquarters or the location of your choice. Marketers, and all who shape the brand benefit. By request we have designed the following two-day workshop: