A Marketer’s Guide To Scientific Research Techniques
March 25, 20113 min
“A lie can travel halfway around the world while the truth is still putting on its shoes.” Mark Twain
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March 2011 - Page 2 of 3 - Branding Strategy Insider
Coffee Category Sees Evolution And Rivalry
March 24, 20112 min
A word that comes up fairly regularly when we are talking with brands is “evolution,” as it is an inescapable reality of doing business with changing consumers at the other end of the transaction.
Brand Research And Consumer Decision-Making
March 18, 201110 min
I love solving puzzles and there’s no greater puzzle than understanding how people spend their attention, time and money. The factors that influence an individual’s choices are infinite, and often subtle.
Brand Naming: Don’t Be Afraid To Use Humor
March 17, 20112 min
Would “outlandish” work in your category?
Ten Qualities Of World-Class Brands
March 12, 20112 min
World class brands possess these undeniable characteristics.