Automotive companies are laser-focused on the future. General Motors, Ford, Mercedes, and VW, for example, are gathering resources to invest in electric vehicles, to ensure that Tesla does not walk away with all the customers.
This year has reminded businesses and brands that the work of being a consistent source of value is never finished. In helping clients reimagine their offerings and relationships for lasting value we discovered ten things that may help you do the same.
Marketing activities may not produce an immediate effect on sales, revenue, or cash flow. However, this does not mean there are no effects or that the effects of a marketing activity cannot be measured.
Can I let you in on digital marketing’s dirty secret? It’s the one secret that marketing execs guard more closely than any other: Digital ads don’t work nearly as well as they’re advertised to.
To succeed in today’s unpredictable brand-business environment, organizations must build Trust Capital. In general, most businesses focus on three forms of organizational wealth: Financial Capital, Intellectual Capital and Human Capital. However, there is a critical fourth component: Trust Capital.
