It’s never too early to start thinking about your brand strategy. Look at the stats: eight out 10 of new businesses fail not because they don’t have great products, but because small and medium-sized business owners held off on “marketing” or “branding” as foreign to their success. “Wait until we get our product right,” they tell themselves. (Insurance firm Embroker reports the fail rate at nine out of ten.)
There are three things marketers always forget. Okay, not all marketers and not always. But lots of marketers, lots of the time—enough to matter. Enough to sully the waters.
In its latest earnings call, Beyond Meat articulated a three-step turnaround plan.
Against a backdrop brought on by the pandemic, including supply chain snags, rising inflation and on-going geopolitical turmoil, luxury brands face another challenge. The consumers who are emerging post-pandemic are coming to the luxury market with new priorities and expectations from luxury brands.
“You can’t manage what you don’t measure.” ~ Peter Drucker This is especially true of a brand and its equity. Having a data-driven view of how your brand is perceived and what customers need will put you in possession of the truth, the insight you need to construct a powerful brand strategy for competitive advantage.
