Two Critical Metrics For Launching New Products
December 7, 20222 min
These metrics — grabbed from two isolated sources, have proven to be the two most important things key stakeholders need to understand as they get ready for launch.
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December 2022 - Page 2 of 2 - Branding Strategy Insider
Marketing Fundamentals Are Forever
December 6, 20222 min
The fundamentals of marketing never change. All that changes is the context within which we apply the fundamentals.
Key Learnings From A Mismanaged Retail Brand
December 1, 20225 min
In June of 2011, a retail sea change occurred. Storied brand, J.C. Penney, hired Ron Johnson, who led the success of Apple’s brick-and-mortar stores. Mr. Johnson decided that one of Penney’s problems was that the brand was damaged due to its consistent focus on deals and low prices. Without any Penney core customer insight, the pricing at Penney’s was changed. Using Apple as a model, the overhaul of Penney’s was something that turned off core...