Building B2B Brands With A Go-To-Market Strategy
As a B2B marketer, do these words seem familiar?
NEW THINKING
As a B2B marketer, do these words seem familiar?
In theory, there are four ways to grow your brand.
Marketing has some important evergreen principles. One principle is this: just because a brand-business is customer-focused does not mean that customers come first. Customers come second. Customer-focused employees come first.
There is no debate about the value of brands and other intangible assets. Brands are generally thought to account for more than one-third of the value of businesses listed on the Standard and Poor’s 500 Index. Contrary to some reports, brand value can be measured in economic terms, and the economic value of brands continues to increase over time. Statista reports that the value of the world’s one hundred most valuable brands increased from five...
Why people don’t shop sustainably, when all the data suggests they want to?