Price hikes are par for the course these days. Brands from Nestlé (maker of Kit Kat, Nespresso) Unilever (maker of Dove Soap, Ben & Jerry’s, Hellmann’s), Procter & Gamble (maker of Tide, Swiffer), Mondelez, and Reckitt Benckiser (maker of Air Wick, Lysol and Durex condoms) are raising prices.
What do movie critics, book reviewers, sports fans and people who castigate business leaders on social media have in common?
How do you connect in a distracted world and engage with your customer? “Break down the journey into bite-sized pieces,” Brian Solis, VP, Global Innovation Evangelist at Salesforce says. “Make your way to identifying micro moments.”
The marketing discipline is responsible for the creation and management of some of the largest and most important assets of the firm.
A big question in this early part of the 21st century seems to be “what is reality?“
