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June 2021 - Branding Strategy Insider

Launching A Brand Revolution

Gil Scott Heron is credited with being the godfather of rap. His lyrics were vocalized somewhere between jazz and a poetry slam, more spoken than sung. It is Gil Scott Heron’s voice when you hear the words “The revolution will not be televised”, the obligatory backbeat behind the Showtime series “Homeland”, t.v. commercials and other streams. When Heron recorded his song-poem at RCA recording studios in April, 1971 his 1960s-ish revolution was being actualized underground...

Creating A Niche Famous Brand

Ask anyone who has even a passing interest in New Orleans brass bands and they will tell you they know of The Dirty Dozen Brass Band. Ask pretty much anyone else, and you’re likely to get a shrug of the shoulders were you to mention their band name. You see, fame’s a funny thing really isn’t it. We all know of the type of fame you see in your Pacino’s, Beckham’s, and Beyonce’s of the...

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