Reviving Toys “R” Us With A Combination Branding Strategy
July 28, 20225 min
Guess what? The iconic world of Geoffrey the Giraffe, Toys “R” Us, is back.
NEW THINKING
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July 2022 - Branding Strategy Insider
Mergers Need Clear Purpose For Cultural Compatibility
July 27, 20223 min
Merging a company is hard to do. Yet it can be incredibly fulfilling and empowering for leaders and for employees. Mergers present both opportunity and anxiety. Possibilities are endless for leaders to transform both entities and use the new start to set a new direction with a performance culture. At the same time, change creates anxiety as many people are forced to think outside their default behavior zone. Mergers put human behavior on the front...
5 Strengths Changing Organizations Must Exhibit
July 26, 20223 min
There are five key dimensions against which an organization must exhibit strength. We interviewed people representing over ninety organizations, from a wide array of categories, for our book Shift Ahead. Some of them were successful in shifting; others were less so. Nevertheless, all could attest to the fact that these five dimensions were essential elements in being able to shift at critical moments of change.
What Should Marketing Contribute To Your Organization?
July 25, 20224 min
How does marketing contribute to your organization? All business functions are highly varied and require multiple talents. Marketing, however, may be among the most diverse of business disciplines in terms of the range of skills, knowledge, and responsibilities that define it.
Leveraging Consumer Rituals For Brand Advantage
July 21, 20223 min
Our lives are filled with rituals and each one represents an opportunity to position a brand and give it a more meaningful role in the lives of its consumers.