For brands to succeed in the next decade, they will have to realign their thinking and operating model so that they can not merely function, but actually matter.
Habits are good for business. In fact, many industries could not survive without them.
Two powerful forces are combining to push brands to catch up with Peter Drucker’s ideas about them serving a higher purpose.
What will the new year bring brands? From our perspective of the marketing world, at least 365 opportunities.
In uneasy times, the most powerful thing a brand can do is to define its place, value and opinions in the world. That way, everyone can be certain of where they stand.
