Brand Strategy: Win By Creating New Value
July 28, 20114 min
Many marketing people are obsessive about the urgent work of competing rather than the more important work of creating.
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July 2011 - Branding Strategy Insider
Ten Mandates Of Account Management
July 26, 20111 min
Guiding Principle: Advertising Agencies win new business on creative — ideas that build client businesses. Advertising Agencies lose it on relationships. Having shared that, account managers would be wise to consider these 10 mandates:
Brand Loyalty And The Fall Of Borders Books
July 25, 20114 min
It’s been said that a good book tells the truth about its hero and a bad book tells the truth about its author. But the liquidation of a 40 year-old bookstore chain ultimately tells the truth about the brand and how it was managed.
The Logo Remains Supreme
July 21, 20112 min
Contrary to what many believe, the logo is still the main event in communicating the essence of what a brand represents. Within our obsessively condensed attention spans, the logo is more important than ever.
Of Brands, Apps And New Top Level Domains
July 14, 20113 min
A little known decision by the board of ICANN on June 24th, has deregulated the Internet’s naming business.