Why Do Brand Extensions Succeed Or Fail?
We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today, Sanaya, a Reporter in Dubai, United Arab Emirates asks this question about brand extensions.
NEW THINKING
We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today, Sanaya, a Reporter in Dubai, United Arab Emirates asks this question about brand extensions.
It is no surprise that academics and professionals alike are calling for new approaches to marketing, because the old approaches are inadequate to the challenges.
During long and deep recessions companies look to shift resources away from poor performing brands to more profitable ones.
When should you seek the counsel of a brand consultant? There are several situations.
In an era of crowd sourcing and online $100 logo design, the specialized skills and talents involved in identity design are seemingly being marginalized even further. Are big iconic brands moving in that direction?