Brand Building: The Advantage Of Easier
April 28, 20104 min
Is “easier” better for your brand? Consider this excerpt from the article “Easy = True” by Drake Bennett:
NEW THINKING
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April 2010 - Branding Strategy Insider
Understanding Consumer Identity
April 27, 20103 min
Finally, marketers are acknowledging the necessity of listening to consumers – aka “people” – and brands are adjusting to the social networked environment by opening conversations.
The Emotional Connection Workshop
April 26, 20104 min
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~ Donald Calne, Neurologist
Democracy Is A Poor Man’s Marketing
April 23, 20104 min
With two weeks to go before the British general election, the media seems to have gone politically bonkers. You can’t turn a page or switch on the TV without an immediate update on the upcoming election. Marketers are not exempt from all this either.
Top Green Brands Shine On Earth Day
April 22, 20102 min
Forty years after the first Earth Day, greater pressure is being applied to brands to address environmental problems along with the problems of dirty clothes, financial services, technology, and convenient, quick-serve meals.