Marketing And Happiness
Happiness is a hot topic these days. Scholars have recently noted some non-intuitive dynamics as to what makes people happy, and, of course, Americans are always in the pursuit of happiness.
NEW THINKING
Happiness is a hot topic these days. Scholars have recently noted some non-intuitive dynamics as to what makes people happy, and, of course, Americans are always in the pursuit of happiness.
Men are, well, men. They live in the ‘now.’ They are concrete thinkers that like to consummate, finish. A male axiom is “complete what you set out to do.” Men are interested in power and in looking good, even more than being good. In short, that’s the nature of beauty for the beast.
We conduct one-day workshops in which we facilitate leadership team consensus on brand positioning. In those workshops, the participants agree to target customer definitions and priorities and the brand’s essence, promise and personality. We strongly recommend conducting brand positioning research prior to the workshop. Why? It is important to…
I started as a professor in the late 90s. I was young, inexperienced and terrified of the MBAs I was now paid to teach. So when the dotcom revolution started, I watched as my best students at London Business School rejected enormous starting salaries from McKinsey and Deutsche Bank in favour of working for start-ups I had never heard of.
Everyone knows there’s a critical difference between Brand imagery and User imagery.