No doubt, when Maryland state delegate Emmett C. Burns, Jr., penned his letter to Baltimore Ravens owner Steve Biscotti demanding that linebacker Brendon Ayanbadejo be silenced about his support of marriage equality, presumably by threatening his job, Burns had no idea what sort of rebuttal he was inviting. It didn’t take long for him to find out.
Being the owner of a strong enduring, financially valuable brand is what “branding” and brand management should be all about. When it comes down to it however, most marketers place the emphasis of their brand building initiatives on the decorative aspects of branding – things like making logos, taglines, imagery, and marketing communications.
The era of Big Data has arrived! Yet, few brand marketers seem to properly understand it, at least from the point-of-view of consumers.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Malcolm, a trade magazine Editor who has this question about revitalizing a damaged brand.
