How Growth Creates Problems For Luxury Brands
June 30, 20163 min
Growth is a blessing for all brands, if they are profitable. For luxury brands, however, it is a mixed one.
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June 2016 - Branding Strategy Insider
Brands Defy Soft Economies Via Increased Adspend
June 29, 20164 min
In uncertain economic times, how should brands respond in regards to adspend? Slow down or accelerate?
8 Keys To Innovating The Brand Experience
June 28, 20163 min
The digital world and the ‘internet of things’ have transformed how we experience the promises that brands make.
5 Gaps Between Brand Strategy Theory And Practice
June 27, 20165 min
As marketers we come close to taking brands for granted. But while most now get the theory, the practice of brand-building is not as simple as many would like to believe.
10 Uniquely Powerful Brand Strategy Concepts
June 24, 20162 min
There are no shortcuts to building successful brands but there are many pathways. Today, ten you may not have considered.