Direct Marketing Guide
January 31, 20083 min
Direct marketing is a very specific sub-discipline with its own rules within marketing. It offers several advantages to the marketer:
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January 2008 - Branding Strategy Insider
Great Moments In Branding: Roy Disney’s Speech
January 30, 20085 min
This speech was delivered by Roy Disney at a shareholders meeting on March 3, 2004.
China And The Branding Highway
January 28, 20084 min
In a recent visit to China, I had a sense that the nation’s high-speed manufacturing machine was in need of a course change to avoid a very rough road ahead.
The Language Of Branding: Brand Architecture
January 27, 20081 min
Think of Brand Architecture or Brand Structure as a brand’s family tree or its hierarchy.
The 22 Immutable Laws Of Marketing
January 26, 20081 min
In their book The 22 Immutable Laws of Marketing, Jack Trout and Al Ries deliver sage marketing advice as demonstrated by the title of each chapter…