Direct Marketing Guide
January 31, 20083 min
Direct marketing is a very specific sub-discipline with its own rules within marketing. It offers several advantages to the marketer:
NEW THINKING
Direct marketing is a very specific sub-discipline with its own rules within marketing. It offers several advantages to the marketer:
This speech was delivered by Roy Disney at a shareholders meeting on March 3, 2004.
In a recent visit to China, I had a sense that the nation’s high-speed manufacturing machine was in need of a course change to avoid a very rough road ahead.
Think of Brand Architecture or Brand Structure as a brand’s family tree or its hierarchy.
In their book The 22 Immutable Laws of Marketing, Jack Trout and Al Ries deliver sage marketing advice as demonstrated by the title of each chapter…