When A Nation’s Brand Comes Under Pressure
May 5, 20267 min
What happens to a country’s brand when the story it’s spent decades building is reframed overnight by global press, mistaking proximity for understanding?
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Place Branding - Branding Strategy Insider
This phenomenon has been labeled “place branding,” “geo-branding” and “destination marketing” among other labels. In some respects, branding places is no different than branding anything else. Finding the most powerful and unique image for the place (“unique value proposition” or “brand position”) is the most important activity.
The Powerful Promise Of Civic Brands
January 6, 20257 min
As we enter the New Year, let’s think about the significance of brands slightly differently. Let’s think about the reciprocal, significant connections between brands, cities and citizens of those cities. Let’s think about brands not as cars or toilet tissues or colas. Let’s think about brands as powerful, tangible and intangible elements of a city’s heritage. Let’s think of brands as civic touchstones; brands as evocative of a city spirit; brands as historically-valued and culturally-imbued objects...
Why Community Branding Efforts Fail
May 13, 20223 min
As I traveled the U.S. giving talks to economic development professionals on how their community brand could uniquely deliver the American Dream, I had the opportunity to listen to stories of many failed community branding efforts. I found the stories unfortunate because for the most part the failures were avoidable. The typical root cause of the failures tended to be one of three things.
Strategic Essentials For Place Branding
July 10, 20196 min
In an era of super brands, it may seem an unusual notion to consider a city, state, region or downtown as a brand.
Evaluating City Mottos, Taglines And Slogans
September 12, 20143 min
For years, we have lamented the lack of marketing savvy used in developing city and town mottos, taglines and slogans. A very small portion of these are effective in highlighting their municipalities’ unique value propositions.