Transformation isn’t about plotting a meeting point for your brand with the predicted future. It’s not about getting to where the puck will be, to paraphrase Wayne Gretzky. Because depending on the arrival of the next big thing or that breaking wave, that hot new trend, the long-awaited demographic or anything else for that matter is conjecture. Banking on it is simply speculation.
Graphic Standards Manuals, Brand Guidelines or Brand Standards are a critically important management tool for brand owners to insure their brand identity assets are correctly and consistently reproduced over all media channels.
A brand promise is the commitment to deliver made between that brand and its audience.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Susan, a Vice President of Marketing in New York, New York who asks this on increasing the appeal of a brand…
My favorite brand strategy takes a brand where the competitor can’t go or wouldn’t go. Even better, the strategy is a Venus flytrap. It may look inviting from the outside but if a competitor did dare to venture there, doing so would be to their disadvantage.
