15 Keys To Brand Building Online
June 20, 20132 min
One can use the Internet to:
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June 2013 - Page 2 of 4 - Branding Strategy Insider
What Makes A Great Brand Story?
June 19, 20135 min
Storytelling is of course very much an idea whose time has come. And brands are increasingly using story formats to express themselves and to explain their place in the market and the world. But, if I may reference Sheryl Sandberg, what gives a story “lean-in” value?
Visual Identity For 21st Century Brands
June 18, 20133 min
Somewhere along the line, the word “branding” got mixed up with “logo”. While it’s an established fact that brands are far more than logos, it seems that creating visual identities with rich emotional character and authentic connection still eludes many marketers. For many marketers, the discipline of creating visual identity has been reduced to mere decoration.
Brand Strategy For Acquired Brands
June 17, 20132 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. This is our reason for being. BSI readers know, we regularly answer questions from marketers. Today we hear from Robert, a Vice President of Marketing in Chicago, Illinois who has this question about brand acquisitions…
Building Higher Education Brands
June 14, 20132 min
While higher education is facing and age of disruption compounded by a very crowded market, there are some colleges and universities that have found ways to be more competitive by differentiating themselves in highly compelling ways. Here are some of our favorite examples of this: