University Branding - Branding Strategy Insider

While higher education is facing and age of disruption compounded by a very crowded market, there are some colleges and universities that have found ways to be more competitive by differentiating themselves in highly compelling ways. Here are some of our favorite examples of this:

At least two universities are on to something big in their brand positioning: my alma mater, Rensselaer Polytechnic Institute and American University. Both focus on their students’ and prospective students’ aspirations.