Pity the brand marketer. Over the past couple of decades she has had to contend with disintegrating mass media, concentrating retail distribution channels, the rise of advertising platforms such as Google and Facebook, and a tide of data and analytic tools.
A startup business faces many difficult challenges getting off the ground. For many early stage CEO’s assessing their priorities, product development and the seed money to grow are their primary concerns.
Last year, many of our Branding Strategy Insider authors offered their perspectives on one of the most difficult brand strategies to pull off successfully: The rebrand.
There can be little of greater importance to a growing company than its unique reason for existing and the expansion that mission enables.
Flammable ideas. They are everywhere these days.
